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Klein Wonen Magazine asked me if I could help them improve their current marketing strategy. They were running a small website at the time which only linked to a webshop where you could download a digital .pdf of a magazine. The concept screamed for a digital transformation where it would fit the needs of readers and users in this day and age.
WEBSITE STRATEGY
The website is build to cater the needs of the traveling reader who likes to read interesting articles on the go. The website is fully adaptive to any mobile device.
CONTENT STRATEGY
The content is served at specific moments in time to improve touch points. We used existing channels like social media to serve content and the website made sure the way content was served correctly.
SALES STRATEGY
We moved towards an advertising model which is built around website visitors and news article views. This model proved more efficient than treating the magazine like an offline magazine.
PROJECT MANAGEMENT
I took their their baby… and turned it into a monster. It’s obvious this project needed a lot project management. Mindsets and opinions had to change. But don’t worry, no one was harmed in the process.
”I have come to know Merlijn because of our digital publisher. I was very impressed by his direct approach, his enthusiasm and his drive to make things work. With good advice and tips he can help us with making the right decisions. He also helps us focus on what matters most. With his help we are sure that the future holds no surprises we can't handle. We are excited to grow our digital publisher into a succesful concept!
Ronald LammersFounder Klein Wonen Magazine